Why Marketing Your Massage Practice SUCCESSFULLY Matters

Am I stating the obvious here...

Your business needs customers.

Beyond that, it needs CONSISTENT customers.

And beyond THAT, it needs HIGH-QUALITY consistent customers.

If you’re marketing successfully, you can stop worrying about where your clients are coming from and focus on what what you’re good at.

With high-quality consistent customers, you can RELAX.

What happens when you DON'T market successfully?

Vagueness in your appointments calendar causes stress.

Looking ahead at an uncertain future triggers:

  • fear of future
  • cycle of stagnancy
  • lack in your ability and confidence as a business owner
  • limiting beliefs about what IS possible

Are you a personality type that believes an open calendar represents FREEDOM?

Lack of job security and the ability to thrive is the opposite of freedom.

But here's the best part... you don’t need to overwork or spend crazy time or energy...

Marketing your massage business SMARTER removes the hard work and...

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How To Market Your Massage Business

The Anatomy of a Super Successful Massage Business

Ready to write your Marketing Plan? 

There's never been a better time to get clear on your Unique Value, your vision, and your marketing actions.

Watch my FREE Training I recorded for you to make the best use of your time during Covid-19. 

Grab a pen and paper and turn off distractions, this is packed full with all of the primary information that's only available in my paid program.

MESSAGE me for more information (hello at beccastarr dot com) --sorry about the long form, bots are relentless!)

For the Template Bundle and Video Masterclass I mention in video, here are those links:

Template Bundle

Video Marketing Masterclass

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My Favorite Business Tools and Resources

To make professional videos, these are my favorite tools. 

If you're just starting and wanting to invest piece by piece, I've put them in the order of priority I wish I knew about when I was starting out:

LIGHTING

Diva Ring Light (if you're just getting one light THIS is the one to get, hands down)

Note: I recommend this tripod because the first one I got couldn't withstand the weight of the light plus the iPhone mount.

Soft Box Additional Lighting - Above my head angled down toward back wall (not imperative but it does make a difference)

The Diva Ring Light is all you need but if you want some different options, I started with all of these and still pull them out from time to time.

Small Ring Light - for phones (great flexibility and grip)

Tabletop or Floor Lighting

MICROPHONE

Whenever I use my iPhone headset or Air Pods, it's FINE (it's better than not speaking into a microphone) but after trying less expensive studio microphones, I finally got the #1...

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Power Strategy to Take Charge of Your Finances

 

We're in a new reality that none of us expected...

Were you financially prepared for this?

I'm wondering, has anxiety kicked in? Are you concerned with how you're going to pay your bills this month, next month or in 3 months?

If so, you're not alone.

I want to cover some basics with you and guide you to feel more empowered.

I did a free workshop "Replenish + Embrace Your Power" in our private FB group this weekend and I wanted to share one of the strategies to help you take charge of your finances. [WATCH FULL VIDEO HERE]

In the session, I cover each of the 7 Main Areas of your life and offer a Micro-Action or strategy to help you improve your sense of control at this time.

Above is a clip from the workshop where I share a strategy to help you with Money.

Some tips when setting up:

  • Set aside time where you can focus and plan to do it all at once or break it up incrementally.
  • Download your numbers from January, February, and March and enter them into a spreadsheet. (This should...
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Kindergarten Values to Lead Like a BOSS

Whether you're conscious of your values or not makes a difference in everything you attract - people, problems, opportunities - every aspect of your life starts with what you value.

Our values serve as a compass in life and in business.

With meaningful values, we have a strong foundation and create an environment that supports us to be ourselves.

They have the power to get us on track, keep us on track, and help us thrive. With our own unique set of values, it's easier to make decisions, reach goals, contribute in meaningful ways, and feel confident. 

We all have the chance to be great leaders.

Whether you're a leader in business or the CEO of your home, a student, a co-worker, a creative, it does not matter.

A leader is someone who inspires others and we all have the power to do that.

To be a great leader you must know what you value and how to share those values with others.

How can you inspire others based on what you value?

What you value...

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Manage Anxiety : Mental Health Tips for the Holidays

 

The holidays can intensify feelings of anxiety and depression. If you're more than 'stressed out' this will help you take better care of your well-being. Stay in the conversation, don't isolate. You're not alone. Mental Health matters all year - for more tips on this please follow and share!

I want to talk to you about anxiety, especially around the holidays.

Today, I'm sharing tips to help you separate from anxiety and anxious thoughts and move closer to who you really are.

If you take a moment to try these steps, you'll create a better paradigm in these moments and hopefully overall.

Awareness that the anxiety is something that's happening - it's not who you are, you're an observer to it should help you start stepping towards more freedom.

*Sometimes if it's happening, you just gotta go with it.

Maybe it will lead to the worst feeling, a panic attack. But if there are some moments on the front-end where you can remember to take a breath and TRY one or all of...

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New Couples Workshop Announced

 

I want to tell you a little secret about my marriage.

From the outside, it looks like we have it all. We’re entrepreneurs, we're both coaches for entrepreneurs. We have beautiful children and we have a lot of cool experiences. My husband is a rockstar, we live in a penthouse in West Hollywood CA!

All of this IS awesome and we are so grateful.

Each of us individually are content and self assured. We get along well. We ARE soulmates.

And yet, with all of this, our marriage nearly ended last year.

It was a culmination of things more than one situation.

We had been struggling with communication and a lot of differing opinions. 

We had tried everything and we had tried for a long time. It wasn’t that we didn’t love each other, we did. It wasn’t that we weren’t committed to our relationship, we were.

We just didn’t have the RIGHT tools.

We’d been together for 16 years and there were resentments and disappointments. Looking back, it was...

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"Balance" is a Lie - Kickass Video Workshop

 

If you're wondering why you can't seem to feel balanced with all your responsibilities - it's because it's a big lie!

There is no real balance but there is genuine fulfillment and exhilaration waiting for you when you stop focusing on it. There is so much more beyond the yearning for balance, find out what that is and feel greatness in areas of your life that matter.

Think of 1-2 areas that are meaningful to you and watch the video training to implement a new level of understanding.

Special Offer mentioned: $99 for one hour coaching session. 

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How to Build a Celebrity Client List

Ready to grow your client list to high profile customers?

I had the opportunity to be called on often for spa services for many celebrities in Los Angeles. Here's a glimpse of that list: Client List 

It doesn't matter what town you're in, I started in a VERY small town. Looking back on all of my success, it's this 'small town' beginning that best prepared me for what was to come.

Building a celebrity client list is a smart goal for many reasons, not just a feather in your hat (do people still say that?!)

Find out why it's so important and how to do it in this episode. As always, let me know if you have any questions on this topic, and please comment below and share your favorite takeaway from this episode!

 

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Double Your Client List by Valentine's Day

Valentine’s Day is the best holiday for Spa Owners, you don't have to look too far for new clients because they're all out in droves looking for you! Higher sales through gift certificates and couple massages is to be expected, it's one of our most lucrative holidays!

My hope for you is that you get that kind of engagement far before and far after Valentine’s Day. I want to help you get out of the big push of this expectant holiday, that oftentimes feels NECESSARY for your business to survive.

Since we're very close to Valentine's Day, and your promotions are most likely planned and getting ready to ramp up, let's just wrap it up like this:

Valentine's Day Marketing Plan 2019

Do what you did last year, if the results were positive. Just rinse and repeat, keep it simple.

If you're just starting out or seeking some sturdier advice, put together something simple, share about it on social media, and get on with your day.

For right now, you...

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