Should I Add Mobile Services To My Business?

business owners playbook entrepreneur simplified massage marketing strategies spa ownership Nov 24, 2020
becca starr coaching

In this article, I'll answer all of your questions about the benefits and considerations of adding mobile services to your service-based or holistic business.

Let's get right to it...

Based on my own experience, I believe that mobile services WILL help you grow your business whether you’re just starting out or you've been in business for years. 

How I Got Started With Mobile Services

If you're a massage therapist, holistic practitioner or spa owner as I was, you may have considered mobile services. It took me a while to realize the opportunity, but that's because it didn't exist back in 1999!

Let me tell you WHY I believe this is one of the smartest business concepts to invest in.

Admittedly, I'm a little biased since I opened one of Los Angeles’ first mobile spas. 

Not without challenges - it was a huge success!

To listen to the episode were I dive into Mobile Spa and Massage Services:

Whether it’s the right move for you or not, depends on what your priorities are and what you’re looking for as a business owner.

Prior to owning a Mobile Spa, I was a day spa owner. Brick and mortar businesses are a LOT different than mobile or working from home.

I was there all day, most days and I truly loved every minute of it.

I know now that I didn’t HAVE to devote my life to it, but I was 26 years old and the entire experience was extraordinary.

As a massage therapist and day spa owner, I had begun providing services to corporate accounts and events but hadn’t quite figured out this concept of the “Mobile Spa”.

Fast forward to being an early pioneer in the mobile spa industry, one of the challenges I faced was in educating people about WHAT a mobile spa was and why they needed it.

It’s safe to say now that we all know what a mobile spa is, as well as the convenience and ease mobile services in general provide to clients.

Destiny Was Waiting for Me 

How my transition eventually happened from day spa owner in Connecticut to mobile spa owner in Los Angeles was a love story, literally.

I almost didn’t drive to Cape Cod that weekend in the winter of 2002, I NEVER left my spa, especially on the weekend! I was so committed to my business, I almost turned off the car and went back inside, deciding not to go.

It was Cape Cod though, and my friend’s birthday party was happening with or without me. I needed this. I had been working almost nonstop for 3 years, it was time to take a break, enjoy life a little! 

God took care of the rest and I met my husband that weekend. 

Once we were together, my priorities changed. 

I loved my Spa in Connecticut more than anything, but I reached a point where I wanted more freedom and flexibility with my schedule.

I was ready to be with my soulmate, and HE was ready to be in California.

Wanting time freedom and flexibility with my schedule was initially why I chose massage therapy as a career. I also wanted to maximize my earning potential with the time I spent working.

These are a few of the things that will improve for you as a mobile service provider.

There's a lot of freedom, and a lot more profit. 

Here’s a list of some of the benefits in choosing to offer mobile services: 

  • Low start up cost
  • Low risk
  • Flexible scheduling options 
  • Freedom to travel
  • Choose where and when you work
  • Unlimited income opportunity
  • Charge higher rates
  • Make more money for your time
  • Tax advantages
  • Career Variety
  • Independence

If you’re someone who desires a lucrative, low cost, start up opportunity that has tons of potential and no ceiling to your income, this is how to start a mobile business so that you can begin achieving those goals right away. 

Good Business Plan = Little Overhead + Clarity of Vision

The start up costs are low but you must know what they are.

Have a good business plan and decide what needs to be purchased now - and what can be purchased further down the road. 

The Business Plan isn’t just a technical step or one you’ll use to raise capital. You can do that if you want, but the real reason to have a well thought out business plan is so that you have clarity.

You need to think of every aspect so that you’ll be ready to handle whatever comes your way.

When you start with crystal clarity in your Business Plan, then God/The Universe will take care of rest. 

Do the research.

Know WHY you’re doing this.

Decide what you’re best equipped to do.

And figure out what excites you the most. 

Once you’ve done all that, the details will work themselves out along the way.

You’ll make mistakes, that’s guaranteed.

You’ll face challenges, every great leader does.

And you won’t do this (or anything else) perfect.

The good news is that your instincts will guide you.

Your reasons WHY you chose this path will show you what to do next.

Doors will open and relationships will start that you might never have imagined.

Get clarity about your dream business and dream lifestyle, what you really want. And check in with your heart every day. 

Pro Tip: 15 minutes of daily meditation is all you need to make empowered decisions that are full of grace.

My advice for this stage of planning is to start simple and affordable then grow into a client conscious business.

Once you’re in action, deliver more of what your clients want.

To begin, think of what service or menu of services you’d like to provide. If you're considering a massage or spa business, here are some ideas:

  • Massage
  • Manicure/Pedicures
  • Facials
  • Beauty Business
  • Hair Styling
  • Make Up Artistry
  • Med-Spa

Brainstorm your Signature Service or list of services depending on your industry.

Whatever services you can think of, there's a way to offer them mobily. Is 'mobily' a word?!  

Nope. I just looked it up. It's my take on 'mobile' which means ‘capable of being moved readily’. You get it.

If you'd like to get more clear on how to turn your ideas into a business, schedule a Discovery Call to validate your ideas and see if business coaching could help you.

So let’s discuss some of the ways to offer your mobile services.

It’s good to get specific.

As with any successful marketing strategy, start off with a niche and grow from there.

Are you already trained and certified in something specific? 

Do you have a team of professionals or are you willing to hire?

Who is your client? 

  • Small events
  • Corporate clients
  • Senior citizens or people who are homebound
  • Girls/Teens Spa Parties
  • Bridal Parties, Bachelorette
  • Hotels
  • Neighborhoods 

The list of clients and referral partners is endless. 

Do you want to offer a Menu for mobile services in general, or would you like to focus on parties and events?

What do you think you'd LIKE to do?

It's up to you and it's best to start with what you're most comfortable with and grow into a bigger goals. 

Do you want to cater to individual clients or larger accounts?

Hotels, companies, even spas needing backup staff could be your client.

Who is your target market? 

I preferred luxury hotels and the entertainment industry. Eventually, I expanded to corporations and specific zip codes.

See My Client List HERE

It's also okay to provide lower rates to serve MORE people. Maybe a "luxury" business wouldn't work in your area. No matter what, offer a great service and be a professional, always.

Whatever your purpose in life, serve from that heart-centered place.

Mobile services can help you keep your revenue up during slow seasons. 

If it’s a generally slow time, remind local hotels, corporations and event planners that you are there to make their life easier.

This type of work can be lucrative and rewarding. You're not confined by specific treatment rooms.

Create an Experience

You will be IN someone's world. You're creating bliss in a tired momma's day, taking her 'one last thing to do' and turning it into a stay-cation experience.

You’re making memories for sisters and friends at bridal parties and baby showers.

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

Create Systems

You may not have a large space to set up shop everywhere you go but what I found to be the magic recipe was a scientific approach to the mobility of this work. 

Put your energy into the service, not into the transportation. Carrying a massage table, chair, or supplies NOT on wheels is Mistake #1.

Supplies should be prepped and planned for necessity, while maintaining a great vision of how to create the service.

Some homes may be set up by the client but this is rare.

It's always good to know you'll have to quickly look at the space provided, make decisions and move a few things around when you arrive.

Bring 'the vibe' ...Don't just throw items around someone's living room. It doesn't take a lot of space to pack, nor is it a large investment to bring candles, music, and aromatherapy.

Make it the best experience your client can have.

And please, don't use mismatched linens or accessories you wouldn't use in a highly professional setting 😫

Consider what you love about spas or the best business of your industry.

For me, great experiences happen when a business I enter is clean and aesthetically pleasing. I love the details, and I loved being able to do this (almost scientifically) in my mobile spa company. 

I used a roller suitcase and a wheel set I purchased from Staples. Funny side thought, Amazon wasn't even an option when I began! Can you imagine, a world without Same Day Shipping?! How did we survive!?!

BUY WHEELS ON AMAZON

Final Thoughts

These are my top tips and things to consider before jumping into Mobile Spa Services.

If you've been thinking about this line of work, you're probably attracted to the freedom and flexibility this profession will provide you.

If you do it the right way, it absolutely will.

20 hours a week is full-time for a hands on technician, and the good news is you can do less and make more when you provide mobile services. This alone provides a greater lifestyle of freedom and flexibility. 

With that said, I personally believe it's better for you to have a team.

Someone answering phone calls so none are missed. Scheduling appointments with you and/or your team of professionals. And a bookkeeper to help you keep the numbers straight.

If you have a good system, you'll find it running seamlessly.

To shortcut your time and run your own highly successful Mobile Business, schedule a time to talk with Becca to see if Business Coaching is a good fit for you.

Thanks for reading! Please let me know if you have any questions or would like to BOOK COACHING with me. Good luck!

Struggling to grow your massage business? Find out what's missing in our FREE training The 4 Steps of Marketing Your Massage Business!

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