Ultimate Guide to Finding Your Life Purpose

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Packed with lessons, the only steps you need to focus on, and case studies. This is truly the ULTIMATE GUIDE to figuring out what will be your PROFITABLE PURPOSE.

Today I am giving you the Ultimate Guide to Finding Your Life Purpose. Now this idea, this concept of your ‘life purpose’ is a little tricky for me, because I don't believe we're here to do just one thing for the entirety of our lives. That is not what this means.


What I am going to give you is the deep sense of fulfillment and knowing that you have a purpose-driven business. And that is incredibly important because let me tell you, even what I have gone through just to bring you this episode— You must know that what you're doing means enough.

Your Life Purpose is Essential in Business

The "WHY" of why you're doing something must be deep enough and mean so much to you that absolutely nothing can stand in your way.

On normal days we have challenges, but as an entrepreneur you have much more to overcome. It's not the same old same familiar story that you get stuck in. It's  easier sometimes to stay with in a job (we don't love) because of that. If it's familiar, even if we’re not comfortable, we would rather stay there than venture out into the unfamiliar.

Which is why, when you do this, when you step out of your comfort zone - which entrepreneurship asks of you, to step out of your comfort zone - then you must have your purpose. And let me tell you purpose equals profit.

Know Your Purpose in Order to Rise

Why is a purpose-driven business so important?

Why is it always better than something you might simply identify as a good idea, or profitable, or maybe more secure?

You'll never hear me say that the bottom line isn't important. Profitability must be a priority for any business to be successful.

Consider your business model as a triangle.

The bottom corner is profitability.

The other bottom corner is the principles of what your business stands for.

You need each of these to have a solid foundation.

Your business is not sustainable without a high value placed on each of these factors.

What helps you rise to the top? You still have one more (very important) corner of your triangle. What gives you the leverage and the perspective to rise to the top?

I believe that it is your purpose.

Your purpose may change from chapter to chapter in your life, but if you are not living your purpose in THIS chapter of your life, you need to get in touch with it because the world needs your purpose to be expressed.

Your purpose, the shared purpose of your team, and the purpose that drives your business as a whole is going to help you ultimately succeed and rise to the top of what you are offering to this world, in your form of products or services.

The Science Behind Purpose-Driven Businesses

I did a lot of background research before this episode so that I could show you examples of studies that have been done, so that you know that this is more than just a peripheral "wouldn't it be nice" subject.

This is something that has been proven by studying some of the world's greatest companies and what makes them successful. I'm going to share a few of those studies with you here today.

Your Ideals Create High-Performance

Here's what the leading research in the field revealed...

Purpose Leadership expert Jim Stengel's 10-year growth study determined that organizations whose purpose is to improve the lives of their customers outperform their competition and the market as a whole. He's the author of Grow: How Ideals Power Growth and Profit at the World's Greatest Companies.

He documents how 50 of the highest performing companies in the world, not just in the United States or some country somewhere. This is the highest performing companies in the world - how they harnessed the power of brand ideals to tower over their competitors.

At the core of a brand ideal is purpose.

Stengel says, “Top-performing brands are built on ideals, higher-order purposes that transcend products and services.”

If you remember my triangle - principles and ideals - that is such a cornerstone foundation of what's going to help you rise to the top, your profitability.

And then your purpose I've put at the top. Now he's saying that in your principles is your purpose and quite honestly, I feel that in your profits is your purpose.

Your purpose should be everywhere, because it is why you're doing what you're doing. It is what's going to help you overcome any obstacle that you're facing because your purpose is so great.

Purpose Directly Affects Your Financial Success

Purpose Consultant Aaron Hurst is the founder of Imperative. He found that 42% of companies that were not considered purpose-driven showed a drop in revenue in a calendar year.

But on the other side, 85% of purpose-led companies showed positive growth.

When you see this visually, the graph - I hope it helps you to understand and to really get behind this, that this [having a purpose-driven business] isn't just a nice thing to do. This is backed by many case studies.

You Will Serve Effectively and Be Innovative

I'm going to give you one last one, because I think it's a great example of how simple and how easy it might be to overlook or dismiss what your purpose might be. 

It's sometimes right in front of us. When I talk about finding your superpowers, they are the most obvious things about us sometimes.

We fail to even acknowledge them because they come so easy for us.

But purpose doesn't always look like a big, huge, swooping, saving-the-world thing.

Haley Rushing, co-founder of The Purpose Institute, says, “When we did the purpose for Walmart, for example, and when Sam Walton was asked about the legacy he hoped to leave with Walmart, he said, ‘Well, at the end of the day, I hope I could save people a little money so they could live a little better.’ We said, ‘That’s a pretty good purpose, to save people money so they can live better."

Rushing, along with co-author Roy Spence wrote, “It's not what you sell, it's what you stand for why every extraordinary business is driven by purpose.”

What Haley Rushing and Roy Spence have said is that being clear about your purpose, what makes you different, and trying to help others through that purpose - it gives you the strength to resist copying other businesses and using outdated or overused or stale ideas.

What that means is you’re more innovative. You're not following something that may or may not really work for you, because there is no one-size-fits-all.

Your Unique Purpose is What Matters

You hear me say that very often. I recently led a workshop and pointed out that it's not about looking at someone else and saying, “Okay, I’m gonna do what they did, because it seems like they’re successful. It works, and I need something to follow.”

It's not about that.

There are certain things we can take as far as business structure and marketing and things that are timeless, they work.

However, when it comes to what you are doing specifically, and how you are helping your clients and the world as a whole by expressing something that is meaningful to you - that's what will make it successful. 

Everything You Need to Discover and Live Your Purpose

At the end of the episode, I'm going to give you access to my Ultimate Guide to Your Purpose. 

The concept is a little deceiving... I don't believe we’re meant to find one end-all be-all purpose that we do until the day that we die.

Honestly, the idea of finding one thing I'm supposed to do forever is more frightening than promising. So, if you're with me on that or if you just really are searching for some fulfillment, let's get there.

Prepare for Your Journey First

I'm going to give you five steps. I want you to get out of your head and into your heart. One way to do this is to take deep breaths.

That usually helps you connect more into your body.

We’re trying to get out of the circular thinking going on in our head.

I’m going to give you the exact steps in order to get into what means more to you than just the crazy 'busy' thinking we can do.

Breathe and Invite Support

One other step besides taking some deep breaths and moving out of your head and into your heart is to ask your Invisible Team. That could be the God that you believe in, your angels, whatever feels best to you.

Your Invisible Team is an amazing resource that you already have, bring them in to this process.

Let Your Energy Move

You have to be in action. Sometimes it's incredibly difficult to take action because we don't want to take the wrong action.

This is typical of a perfectionistic ideal, which must be overcome. There is no perfection, truly. It just holds us back.

You’re not alone if you let this fear of failure or this fear of taking any action paralyze you. This affects so many women, most women actually, in some way.

If you're one of these women who struggle with this ideal of perfectionism, you may want to listen to Episode 32. We discussed how to overcome perfectionism and stop procrastinating.

Here's what I know: the more I'm in motion - the more answers I get.

Instead of taking big swooping actions that take a lot of time and energy, micro-actions are where it's at.

Let the Answers Come

Micro-actions are small, subtle, sometimes consistent actions.

They are small but might and they lead us to big changes.

Being in motion and taking micro-actions is the ultimate way to figure out your life mission. I'll give you some very simple micro-actions.

One way to be in motion is to use paper and pen.

Writing is an action and it's your most valuable tool in taking the first three steps I’ll give you here.

If you just think about stuff in your head, you'll end up back where you're starting from now.

We’re really good at staying in our head, but action is effective.

Express Through Writing as You Go

There are two different types of writing and depending on what you think you need in the moment, it's up to you what you're going to need, to have little breakthroughs and just put that pen to paper. The first style of writing is journaling. Just get all your thoughts down on paper. Just get them out of your head. This helps if you need to clear some space in your head. Maybe you're just getting nowhere with your ideas when you're trying to write and have a purpose to that writing. Journaling is writing everything down. There's no editing. There's no judging. There's no right or wrong, just clear all the crap off the top of your head.

The other technique you can use for your writing is called ‘intentional writing’. I mostly use this because it just helps me get to a new place and a new perspective, which is usually what I'm seeking. And I don’t know if I just call this ‘intentional writing’ or maybe I've heard it somewhere. Maybe it's a term, I don't know, but I call [it] writing to get you to a solution. You have this intention, a purpose in your writing. This, to me, is called ‘intentional writing’.

Focus Your Intention and Trust

Thinking on its own won't change your life.

If you write with the intention of writing the solution and you bring your invisible team into that - you put the pen to paper and start brainstorming your ideas. 

Brainstorming and creating anything is not about editing or judging. It's literally about inspiration and getting inspiring ideas and honoring that you're getting these ideas [and] putting them on paper.

Whether or not you do anything with them, it doesn't matter. It's between you and God and the paper. It's a crucial step in getting to bigger and better things.

Five Steps to Finding Your Purpose in Life and Business

1) Identify Your Superpowers

You have to know yourself and step back and see what you’re naturally good at. What comes effortlessly to you?

In order to do this, it’s actually more challenging than it sounds. Because very often, it's these things about us that are very easy to overlook.

List all of your qualities.

Think of who you are when you're not struggling, when you're feeling good, when you're helping someone even just a little.

It's the minutiae of who you are.

It's not always the skills you've learned or things you've been educated on.

Your superpowers aren't even things you're amazing at. They’re things about you that you're better at than most people.

Are you empathetic?

Do you seem to figure things out easier?

Are you somebody that finds it easier to look at the bigger picture, rather than the smaller picture?

Or are you somebody that naturally does both?

Do you have good luck with connecting people together?

For some people, that is a superpower they have. They have good luck with that.

Do you talk about things that get people excited?

All of these things might seem like nothing to you. But if something applies to you, or whatever you're coming up with where you're not in struggle, that's worth writhing down.

You may be realizing, this is just who you are.

You don’t have to work too hard at these things.

They’re your unique qualities and they matter.

I know for me in finding my superpowers, I overlooked what I was naturally good at, because they weren't magnificent things.

They were actually quite simple to me and honestly, I believed everyone else could do them, but for whatever reason they just chose not to.

And while yes, that is true, people could do these things - it is what makes me special. It's what makes me who I am and how I can help others.

I, for example, am a master manifestor. I used to call it ‘instant karma’. It can be a good thing but not always. Instant karma is instant karma, and it's a big responsibility for me.

I realized it in my early 20s, I thought we could all do this, but that's not true.

It's something that comes natural to me because it's what makes me more of who I am and ultimately how I help you. It makes me better at the work I do by helping you realize how easy it is to manifest really big things.

I had certain perspectives or judgments on it but I began to think, “I don't actually KNOW if everybody has these tools or this natural ability. Maybe they need the tools.” It was coupled with some (beautiful) people in my life pointing it out on a pretty consistent basis. 

Your superpowers may not be easy to identify right away.

Just pick the more obvious ones and trust, that as you’re seeking things you're good at, it could be a long-term process.

This only means you'll find out more about yourself as you're living your full potential.

There's not just one superpower you have. You have superpowers. Whatever feels good to you, it's something to take note of.

There may be qualities also that you’ve believed are negative parts of who you are.

Let me tell you, girl - God does not make imperfect.

Look at those things you might even feel bad about or judge in some way or feel judged about.

One example I can give you personally is being sensitive. I grew up hearing I was too sensitive. Ouch. There is no such thing. 

It took a long time for me to understand that my sensitivity is one of my very special gifts.

You’re not going to figure all of this out in one day. There are more obvious qualities you have and there's things you're going to discover over time by being in action, learning more, giving life to ideas and inspirations, having new experiences, aligning with your heart.

It's what pulls you. It’s not always what pushes you. 

It's a process. Find a few superpowers to start with now and that's all you need, just a couple that you're willing to own.

And then literally wear them like a big superhero emblem on your chest.

Or the perfect being, knowing that’s who you already are. Knowing [these] simple qualities and characteristics is actually what makes you more of who you are and that is perfect.

2) List Your Skills and Abilities

Write down your skills.

Here's the time to acknowledge all the things you've learned - your skill set.

Some of these may overlap with your qualities, those superpowers you have, but there are things you've learned that might look a little different.

When you're finding your life purpose, let's not leave any stone unturned. For now, write down every skill you have and then circle the ones you enjoy doing. It’s an important differentiation.

3) Clarify Your Mission

Write a mission statement of your values.

What's important to you? Start forming concepts to this by asking yourself not just the what.

Go beyond what you think you want. Write about why you want it.

Why do you want to help people?

Why do you love sharing skills that you have or the things that come natural to you?

After you've taken all three of these steps, it's time to write your personal mission statement.

Once you have all of your bullet points of what you're naturally good at, what you love to do, how you love to help others in specific ways - let's put it all together in to one or two paragraphs.

Who do you want to help with these and why do you want the results this vision of helping people could provide for you?

Your mission statement helps you see it, to own it, and share it.

You can devote a whole day, an hour a day, 15 minutes a day, but devote time, block it out in your calendar.

Not only are you important but finding your life purpose is important.

Trust me when I say ...the world needs you to be doing you.

The more that you are aligned with who you are, this awareness begins to guide you. It inspires you. It literally gives you instructions on what to do next.

You don't need to know how things are going to work out or what actions you plan on taking every day for the next month so you end up in a certain place.

I use a technique, it's a common coaching technique called ‘reverse engineering’. We think of where we want to be, usually in 90 days, and we work our way backwards.

Focus on the key events that need to happen. Get clear on the small steps so that big stuff can actually happen.

4) Take Micro-Actions

Get into action. Now is the time. I want you to let go of whatever you think you're supposed to do or should do and try to do things that you're interested in, just things you're interested in.

Listen to your heart and your inspired thoughts.

Pay attention to things and then commit to taking micro-actions.

Have courage to connect with other people whether they are your clients or people who do something similar to what you're thinking about - people who enjoy it.

If someone's in an industry you're considering and they're not happy, they’re jaded for some reason, don't bother with them.

You have your own critical thinking.

Find people who are actually happy and listen.

When they tell you the pros and cons and things to look out for— Every industry has pros and cons. No matter what you do you can fail. But no matter what you do you can succeed.

You can always be a trailblazer.

By seeking people who seem to be on a level of enjoyment in what they do - they’re living more purposeful lives, they’re doing something that they really love - they can see things realistically. They see pros and cons, and they're willing to talk to you.

If we took all of our problems, [and] we were in a room full of people with all their problems and we all put them into the center of the room...

As much as we sometimes hate the problems we have to deal with at times in our life and we’re like, “Why me?!”, we would most likely pick our own problems out of that pile.

We would rather have things that feel in alignment with us, whether we want them or not because it's helping us be who we're meant to be.

If somebody's in an industry you're interested and they really enjoy it, they’re coming from that perspective, you hear the pros and the cons in a different way.

You can ask yourself if it resonates with you. Is it something you can see yourself dealing with or overcoming and finding solutions to those challenges?

Now that you've formed a more clear picture - you know who you are, what you're good at, your superpowers, why it's important to you - you have an idea of why you are really here, because these are your values. This to your mission statement.

5) Commit to Your Vision

Bring your life purpose into the rest of the world.

Commit to something, knowing it could just be chapter one.

Commit to it for one year.

Don't fall into the trap of thinking, “I have to quit my full-time job now or I won’t be able to do this." Don't think that you need to buy into a business or invest in an opportunity.

Invest in yourself.

Invest in your education or possibly invest in people to help you carry out your vision. A graphic designer or legal advice or a business coach.

Do what you can on your own.

Learn as much as you can about yourself and what's important to you and go deeper with that.

Go deeper with what feels good to you.

You'll get more information. Stay with it. See where it leads.

Don't let the fear of failure or taking the “right” action get in your way of just being in motion.

Once you're in motion you're going to get information, but you're also going to have ups and downs.

It's a thing of Life. 

Trust me when I say you will have bad days. You will have days where you're hitting walls and everything goes wrong. I have an episode on that too. I don't know what number it is… But you will find that, when you just wake up on the wrong side of the bed - it happens whether you’re working for somebody else or working for yourself - don't let frustration take you out of the game.

It is so good to rest, but once you've recharged come back to it with a fresh perspective, knowing why something is so important.

Having that mission statement and all of this content that you've created for yourself will keep you going strong.

Resting helps you tap into your creativity and it's just as necessary as the action.

I know for me I like to be in action. It's hard for me to stop and take time out and do things that are also equally important.

I personally have to take my kids to preschool and I work at the preschool, it's a cooperative… And I wake up at 5:00am and work usually till about 7:00am on my business.

Being in action right now, it's 7:06am, my kids are probably going to wake up any second now.

This weekend we’re going on a preschool camping trip. It should be fun, I'm hoping! But, there's always this little voice, "I just want to stay in the process and I just want to do it.”

What happens is I always come back with a new perspective and new inspiration.

Sometimes when I'm in the rest time or being really present outside of work, I get the most amazing idea.

So, it is really important to do what's right in front of you.

Only do things that are important to you. Don't fill your life with things you don't have to. Really question that “have to” concept.

You have your life purpose now, you have your mission statement, consider how you can make a commitment to your humanitarian effort.

It helps your vision and your mission grow. Focus on the bigger picture.

Bonus Step - Envision Your Potential

Can you see a way for this idea to grow or is there a definitive ceiling that caps your height of success?

Before you go too much further in this, consider taking your heart’s desire and making a great profit with it.

Be sure you can scale it.

When you grow and you make more money, you have the power to help others and do even more good in this world.

When you consider your why and how you can make this a profitable business, what would you do to give from that to humankind and help make our world a little better?

We can always help somebody no matter where we’re at in life. But when we've successfully created the life of our dreams, it puts us in a better position to make the whole world a better place.

I love the idea of unlimited growth potential.

Consider possibilities bigger than “I want to open up a storefront and it's going to have these things.”

When you have a store and specific business hours, that has a limited growth potential.

Open your mind to the possibility of unlimited growth and how you might be able to scale your purpose-driven idea.

It's a very important part of your foundation as you're getting into alignment with all of these things. 

You don't need to know how it's going to work, trust inspirations, take action based on inspired thinking and what's right in front of you, what's the next thing to do?

Have the courage to do that one thing.

Consider the possibility of helping more than your community.

Ask the question, “How can I bring this to the world, or take my idea and the values that I have and help in a way that is purposeful?”

Just start to wrap your head around that.

The First Chapter of Your Purpose-Driven Life

All of this is going to lead you to finding yourself, one day, in truly meaningful work.

Share struggles you're having with this, and please share moments to celebrate!

Let me help you make it more of a reality.

This isn't going to happen overnight, but it's also not going to be forever.

Let's say six weeks. One week writing on those first three steps we talked about - your superpowers, your skills, your mission statement. Block out time in your calendar, it’s so important.

This is your work now. You're blocking out time. You're not just thinking it might be nice.

All of this is doable whether you're working full-time, whether you have four kids or no kids, whether you have motivation or you don't.

You're blocking out time, you’re making a promise to yourself, and you're taking actions within that frame of time.

By the time you've done the first three steps, let's say four weeks on step four and getting into action - and we'll just add on one more week - because I really want you to be in action.

It doesn't have to be 40 hours a week. It can just be actions that you're taking each day because you've blocked out an hour of time.

Stay Connected and Keep it Going

If you want 1:1 coaching, you just get in touch with me, we’ll do a couple sessions. We’ll come up with a 90-day plan.

I can't wait to hear what your life purpose is or where you’re struggling with this.

Let me know how we can support you. Thanks so much for listening.

To access The Ultimate Guide Workbook go to: Ultimate Guide Workbook Download <<

Thanks so much for listening. Have a beautiful day.

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