Am I stating the obvious here...
Beyond that, it needs CONSISTENT customers.
And beyond THAT, it needs HIGH-QUALITY consistent customers.
If you’re marketing successfully, you can stop worrying about where your clients are coming from and focus on what what you’re good at.
With high-quality consistent customers, you can RELAX.
Vagueness in your appointments calendar causes stress.
Looking ahead at an uncertain future triggers:
Are you a personality type that believes an open calendar represents FREEDOM?
Lack of job security and the ability to thrive is the opposite of freedom.
But here's the best part... you don’t need to overwork or spend crazy time or energy...
There's never been a better time to get clear on your Unique Value, your vision, and your marketing actions.
Watch my FREE Training I recorded for you to make the best use of your time during Covid-19.
Grab a pen and paper and turn off distractions, this is packed full with all of the primary information that's only available in my paid program.
MESSAGE me for more information (hello at beccastarr dot com) --sorry about the long form, bots are relentless!)
For the Template Bundle and Video Masterclass I mention in video, here are those links:
If you're just starting and wanting to invest piece by piece, I've put them in the order of priority I wish I knew about when I was starting out:
Diva Ring Light (if you're just getting one light THIS is the one to get, hands down)
Note: I recommend this tripod because the first one I got couldn't withstand the weight of the light plus the iPhone mount.
Soft Box Additional Lighting - Above my head angled down toward back wall (not imperative but it does make a difference)
The Diva Ring Light is all you need but if you want some different options, I started with all of these and still pull them out from time to time.
Small Ring Light - for phones (great flexibility and grip)
Whenever I use my iPhone headset or Air Pods, it's FINE (it's better than not speaking into a microphone) but after trying less expensive studio microphones, I finally got the #1...
Valentine’s Day is the best holiday for Spa Owners, you don't have to look too far for new clients because they're all out in droves looking for you! Higher sales through gift certificates and couple massages is to be expected, it's one of our most lucrative holidays!
My hope for you is that you get that kind of engagement far before and far after Valentine’s Day. I want to help you get out of the big push of this expectant holiday, that oftentimes feels NECESSARY for your business to survive.
Since we're very close to Valentine's Day, and your promotions are most likely planned and getting ready to ramp up, let's just wrap it up like this:
Do what you did last year, if the results were positive. Just rinse and repeat, keep it simple.
If you're just starting out or seeking some sturdier advice, put together something simple, share about it on social media, and get on with your day.
For right now, you...
I hope you had a grate(ful) Thanksgiving week and are ready to enjoy your end of year holiday season. Am I the only one wondering WTH happened to this entire year?! Holy cow, seriously.
Today, I have an announcement, a gift, and a favor to ask, but first...
Can you send me a quick reply to let me know what you’re greatest accomplishment has been this year? Don’t think too much about it, it doesn’t have to be glamorous or snazzy, just something where you can say “I’m proud of this” ...and let it be honored.
First, the announcement with a little backstory:
My experience as a business owner comes from many years in the spa industry, I opened my first spa in Connecticut when I was 26 and then opened one of LA’s first mobile spas in 2005.
After a long time in that world, I was ready to move on but I had no idea what to do. And so, I ignored my inner voice for 3 YEARS. Eventually though, the universe ‘helped’ me figure things out...
Packed with lessons, the only steps you need to focus on, and case studies. This is truly the ULTIMATE GUIDE to figuring out what will be your PROFITABLE PURPOSE.
Today I am giving you the Ultimate Guide to Finding Your Life Purpose. Now this idea, this concept of your ‘life purpose’ is a little tricky for me, because I don't believe we're here to do just one thing for the entirety of our lives. That is not what this means.
What I am going to give you is the deep sense of fulfillment and knowing that you have a purpose-driven business. And that is incredibly important because let me tell you, even what I have gone through just to bring you this episode— You must know that what you're doing means enough.
The "WHY" of why you're doing something must be deep enough and mean so much to you that absolutely nothing can stand in your way.
On normal days we have challenges, but as an entrepreneur...