Get more clients & better marketing results

in just 8 weeks

without working harder, burning out, or spending time and effort on things you don't need

If you're a Spa-preneur or Massage Therapist looking to get new clients while creating more visibility for your business, then you may already know that you need to use marketing strategies that actually work.

I'll save you the spiel.

No need to convince you that Groupon and Yelp aren't great ways to invest your time and efforts.

After all, you probably already KNOW that creating consistent appointments in your business is the key tipping point that will allow you to grow, relax, and focus on what you're really good at, the service.

Have you also heard that the spa industry is worth roughly $19 Billion Dollars and growing?



Even if you're lucky enough to have a few great clients and you understand the value of a good referral - having a kick ass marketing and management plan that actually works can:


    Even if you're happy with your hourly rate, once you have high quality referrals, your authority and perception in the consumer's mind shifts, allowing you to charge higher fees for your precious time...and get it.

    This can lead to unexpected opportunities, valuable partnerships, and all sorts of exciting new revenue streams for your business.

    Marketing and management from a higher perspective attracts people who help support your vision. They become a sales team for you who are excited to grow your business with you. 

    Knowing your schedule in advance helps you avoid burnout and fully enjoy your personal life. You begin to make decisions with more clarity and take steps to expand your business with confidence.

    When you let go of all the time-wasters and attempts to grow your business that don't work, you're free to focus on what you love to do most, your true purpose and the love you have for your healing work.

Even though the motivation to figure out your spa's business plan is crystal clear, the path to actually doing it well is anything but


But how the heck do I actually do that?


Perhaps in your most hopeful moments, you've taken actions to get new clients or expand your business.

You've felt the excitement of a new idea, your mind could see the inflow of clients, and you planned the steps to make it happen.

If you're super committed, maybe you even invested money or ponied up the courage to get more visible on social media, assuring yourself that it would be worth it in the often illusive, someday.

Even with the best intentions, most hopeful Spa-preneurs give up after a few attempts, if the risk was even taken, allowing their competitors to get all the good clients.   

Here's why most business owners get burnt out and go bankrupt without a super clear plan that actually works...

They fall victim to lack of clarity over exactly what they need to do, other spa companies make it look so easy. Or they stay paralyzed with too many decisions that feel overwhelming.

Here's why this is irreversibly damaging.

As an already busy entrepreneur and healer with clients to serve, responsibilities to fulfill, and maybe even a side hustle and a family to attend to, you literally cannot afford to veer off course.

Taking risks isn't a viable option. Therefore, creating an effective marketing and management plan are one of the few things that must be done right the first time.

Luckily for you, there aren't many Spa-preneurs out there doing it right. In all likelihood, your competitors have either given their ALL to building an inconsistent client base or are maintaining something ineffective that nobody is buying.

That means that even if you’re late to the party there's still a golden opportunity for you to jump in and build your loyal following.

The 3 Myths that are Killing Your Spa Business

Myth #1

Build It and They Will Come

Building a successful spa business isn't particularly hard complicated but there are MANY moving parts and potential time wasters along the way.

Decorate the space. Get your license. Design a website. 

There are lots of ways you put your heart and soul into building your dream business.

Most Spa-preneurs approach their marketing and management strategy as just another "thing to do" but the thing is, you can't treat marketing and management as just another checklist item or plan. It's an immensely valuable project that, when done right, can earn you local recognition and long-term success.

Time to treat it for what it is - a strategic game plan - and approach it accordingly. 

Myth #2

Spa Marketing is Enticing and Blissful 

Creating your Menu is important and valuable but fluffy adjectives describing "Serenity and Tranquil Healing" won't translate to sales.

It's easy to think traditional spa marketing is just what spas do but there is a better way.

When your potential customers get to know you and like you and trust you, you've built a relationship with them. To survive and stand out as a leader in this industry, you must create genuine connections with people on social media and in public perception.

When you use Authentic Marketing and become a Personality Brand, your competition becomes irrelevant - no one can compete with who you uniquely are.

Myth #3

It Takes Hard Work to Succeed

When you fall into the pitfalls of 'hard work' and blood, sweat and tears, you're really not achieving success or having any fun along the way.

Your vision is more important than the details.

Your feeling state is more important the time-consuming actions.

Your values are more important than everything.

You can succeed as a leader in the spa community, and it doesn't have to be hard work.

It can be challenging at times but it usually requires courage more than running yourself ragged.

There are powerful ways for you to start seeing and feeling results instantly as a matter of fact.

There are secrets and strategies that will skyrocket your personal and professional development and get you results faster than working HARD.

You don't have to buy into the misconception that it has to be work, work, work any longer. 

Shh...I'm going to let you in on a little secret

There is a "PLAYBOOK" that was created just for you.

It's a step by step guide to teach you everything you need to know, and all the stuff you can forget about.

Know exactly where to spend your time and money and save valuable energy.

It would be nice if you're certification program taught you how to successfully run a spa business but you've kind of been left on your own.

That's where I come in. And The Spa-preneur Playbook.

"I feel more positive and optimistic! You seem to really care and have great experience, you have overcome and accomplished, and you break things down into relatable, small pieces."




"I trust my intuition more, slowing down my thoughts about my business, I don't feel the need to rush anymore. You've taken me further in my business. I love how open you are and that everything is doable."





Everything you need to know to kick ass in the spa business.

Module 1

Spa Leader Vision Clarity

The first section is everything that will help you powerfully strategize through the final two sections. Your vision becomes crystal clear and you lose all fear that's been standing in your way so far.

Module Highlights:

We'll accomplish this by digging deep into what successful spa leadership looks like to you with insightful exercises:

  • Superhero Journey
  • Your Big WOW Process
  • Visionary Leadership 
Module 2

Effective Spa Marketing Plan

The marketing plan is informative and transformational. You'll never go back to boring copy that doesn't work anyway!

Module Highlights:

The Spa Owner's Playbook teaches you the How, Why, and What of:

  • Authentic Marketing
  • Becoming a Personality Brand
  • Building Relationships
Module 3

High Level Management Planning

Your values are everything when it comes to your success. We define what's important to you then make every decision aligned with these values. 

Module Highlights:

This isn't for the weak. To be a great leader you must be willing to get clear on what matters. We create your Manual and much more in this section.

  • Higher Perspective Management Style
  • Manual Blueprint
  • Team Leadership


Do The Work, Get Results

I have so much confidence that you'll love this course that I offer a full money back guarantee. If you complete the program but don't see improvements, just show me your completed Playbook and we'll refund the money you've invested.

Here’s what you’re getting when you enroll today:

  • Spa-preneur Playbook - $997 Value
  • 3x Private Coaching Sessions - $600 Value
  • Morning Routine for Leadership - $27 Value

Total Value: Over $1600

When you add it all up, that’s a value of $1624

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

5 Monthly Payments of




Pay Upfront

One-Time Payment of



Frequently Asked Questions

What people asked before signing up for The Spa-preneur Playbook

I know why you're here. You want new clients coming in consistently so that you know your schedule a month in advance. If you simply sign up for this course and don't actually take every step outlined within its framework, I have no guarantee what your spa's future holds. If you enroll today and truly commit to this higher level education laid out for you, your spa will make money.

This is a self-directed course. You'll get immediate access to Module One and the scheduled curriculum. We suggest you follow the guidelines to putting the time required into your calendar and blocking it out in advance. With that said, you'll have lifetime access to this course and are welcome to follow along at the pace that works best for you.

We know. There is a sea of other spas and it's growing. Don't let that stop you because here's what we know...there is only one you. Competition becomes irrelevant when you begin using your unique style and personality to market your business. You will become a leader in your community and in this industry if that's what you want.

You're a leader now my friend, it's time to make decisions! The Spa Owner's Playbook is not like anything available in spa education. We focus on legitimate growth strategies and encourage you to outsource and delegate all other details that distract you from providing excellent service and expanding your spa's potential.

I am so confident that you will get results and feel better from the very first video in the Welcome Section. If however, you do not get results, we only ask that you do the work first. Send your completed Playbook and let us know what you're experience was. We'll make it better for future students and we'll return the money you've invested. We want all of our students to be incredibly satisfied!

When you sign up today you'll get The Spa-preneur Playbook 8-week course to help you grow your spa business and keep it growing strong!

You'll get access to modules, lessons, videos, blueprints, PDF's and so much more.

Also, when you sign up today, you'll receive additional bonuses - 3x Private Coaching Sessions, and our exclusive Morning Routine for Leadership. 

Here’s what you’re getting when you enroll today:

  • Spa-preneur Playbook - $997 Value
  • 3x Private Coaching Sessions - $600 Value
  • Morning Routine for Leadership - $27 Value

Total Value: Over $1600

When you add it all up, that’s a value of $1624

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

5 Monthly Payments of




Pay Upfront

One-Time Payment of



The Spa-preneur Playbook is PERFECT for you if… 

  1. You're just getting started in the spa business and you want to do it right the first time.
  2. You've been in the spa business for a few years and you're not getting new clients consistently.
  3. You're ready and willing to roll up your sleeves and get a little down and dirty with some self-appraisal, honesty, and courage to be successful. 
  4. You're already investing time, energy, and/or money into trying to get new client and grow your business.
  5. You're afraid if you don't do something to grow your spa business, you'll have to give up the dream and go back to a 'real' job.
  6. You're excited to see what a flow of genuine, high quality referrals will do for your business. 
  7. You're ready to take the actions needed to get those high quality referrals by owning your leadership qualities TODAY.

If you said “yes” to at least 6 of the above, I can’t wait to meet you inside The Spa-preneur Playbook!

Here’s what you’re getting when you enroll today:

  • The Spa-preneur Playbook - $997 Value
  • 3x Private Coaching Sessions - $600 Value
  • Morning Routine for Leadership - $27 Value

Total Value: Over $1600

When you add it all up, that’s a value of $1624

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

5 Monthly Payments of




Payment Upfront

One-Time Payment of



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